This is a brilliant idea. If you are a team with a reputation as being staid, distant, corporate and boring, what do you do to change that external perception and let people know what thteam is really like? There’s little better than starting a cartoon!
These great little shorts are from a new division called McLaren Animation, a partnership with Framestore who I’d honestly never heard of before. They sound like one of those companies who do work you’d recognise but is branded by someone else for their promo so you never really know it is them.
Here is the first episode which debuted during the British GP weekend two weeks ago:
[ McLaren Animation / Vodafone McLaren Mercedes (McLaren Racing) ]
This isn’t just a great idea, it is also well-executed. It shows the humour of the team whilst also being sponsor friendly (perhaps still a little too clean and corporate – every team ‘partner’ is clearly on show) and perhaps most importantly it gets across the message that McLaren is a high tech company… even if some of the gadgets are a bit ‘out there’!
Secondly, a quick word for the Lotus F1 Team. Keep an eye on their Twitter account (@Lotus_F1Team) during races, as for some weeks now they’ve been tweeting live drawings produced as the race progresses! Here is an example posted on lap 33 during Sunday’s German GP. Theirs is also one of the most active and funny accounts among all the F1 teams so do give them a follow.
[I've not been contacted by anyone from either team so this isn't a promo piece, I just thought they were cool ideas worth sharing]