Write to the Top

The new CEO of the Indy Racing League, Randy Bernard, will be taking his seat in his office on March 1st.

Let’s send him a letter.

This is the new era of fan interaction. Various different series and teams are paying attention to fans more than they ever have done before, whether by survey or direct interaction via Facebook or Twitter. What’ll get his attention on Day 1 better than a stack of letters from the fans? Okay so maybe they won’t reach him, maybe the PR or marketing people will get them – it doesn’t matter, they’ll note the increase in correspondence and hopefully someone will read some of them.

Bernard appears to have a proven record in growing a sporting property from absolutely nothing to something rather much bigger. The IRL/IndyCar needs those skills, badly. Okay, IndyCar has something of a fan base, it has a history and all the rest – but how much of that does he know? He openly admits he’s coming to this raw, no prior knowledge. Let’s tell him what we like about IndyCar, and what we think may need adjusting. We want to make sure he doesn’t throw the baby out with the bath water.

Before you go any further, be sure to remember to be courteous and polite, like not sniggering at his humourous name, nor ranting and raving like a blogger fool. Nobody wants to receive a note that reads like it comes from the middle of a flame war on a forum or a blog. Pressdog wrote some nice guidelines, let’s stick to those. We should welcome him.

Nothing works better than a bit of paper landing on your desk. It’s more personal.

Here’s his address:

Randy Bernard
CEO, Izod IndyCar Series
4790 W 16th Street
Indianapolis, IN 46222

Now, I’m in the UK and I’m not sure whether I’ll use traditional mail (I probably will). But if it doesn’t float your boat, you can always send an email via the website’s contact form:

http://www.indycar.com/contact/

Give it some thought and send him a note. I’m having a think and I will send something in shortly.

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If after that you are still in a letter-writing mood, pop along to Vision Racing’s Facebook page to see how you can help them convince existing and potential sponsors to back them and resurrect the team for 2010, before it is stood down completely.

And finally, be sure to VOTE on the chassis proposal you favour. I hope to write about those proposals soon but I’ve found myself short on blogging time recently.

Remember, this is the new era of fans being heard, so make the most of it!

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