Formula 1 tickets are too expensive. There is nothing new in this, it has been the case for a while. That said, I’d blithely assumed they’d remained fairly static in recent years. It seems I might be wrong.
I buy my WEC tickets via Silverstone’s website so I receive emails from them. This week’s email says they are ‘offering’ the chance of a 0% interest loan, payable in 9 monthly instalments, to cover the cost of two weekend grandstand tickets for the 2015 British Grand Prix. Details here.
That cost? £755. Or to put it another way, for anyone reading in the US, that’s $1215.
You shouldn’t need a loan to buy tickets! They should be a tenth of the price.
The parking pass alone makes up £65 of this. I didn’t know they charged for parking. As far as I am aware they don’t at any other race meeting.
Don’t misunderstand my point here. This isn’t an attack on Silverstone or the BRDC. None of this is the fault of Silverstone, nor any of the other circuits charging extortionate prices. They themselves have been charged eye-watering amounts for the privilege of hosting a Formula 1 race and the only way they can recoup this cost is through ticket sales; their other avenues of revenue – trackside signage, paddock hospitality, TV rights – having long since been redirected towards the F1 empire rather than the host circuit.
Honestly if they had chosen not to renew the British GP I wouldn’t have blamed them, the business model is crazy. They believe, perhaps rightly, that it is unthinkable to not have a British GP at all. And the only option is Silverstone, no other viable option exists without a serious upgrade (ask Donington Park how that went). So the BRDC are stuck in a bind; either lose the prestige of hosting this big halo event promoting and supporting the vast motorsport industry in this country, or keep it and force people to pay ridiculous prices to go and watch.
Somehow, Silverstone still managed to host a full crowd this year. This is more than can be said for Hockenheim, the Hungaroring, and even Monza. Throughout the F1 calendar fan attendances are declining almost across the board.
For a lot of GPs it doesn’t matter, the crowd is an afterthought, just as long as the rich countries in the Middle East and elsewhere continue to stump up their even-larger race hosting fees it doesn’t matter that nobody goes to Abu Dhabi, or that white elephant tracks are springing up in places like Korea and India only to be abandoned when the locals realise they are getting screwed.
The people to blame are the people running F1, the investment group which owns the F1 group who are maximising profit by selling races at ever-increasing fees and selling TV rights to broadcasters that charge people a fortune to watch the races (that’s a post for another day).
Surely the aim must be to make a Grand Prix the place to be. To fill the place with people who look like they want to be there. Silverstone, Melbourne, Montreal and Austin do this well.. at the moment. Price the seats to the market, fill the place, make it look like somewhere sponsors want to be seen. Keep the costs high for either the tickets or the TV package and fans might change their minds, the stands may empty, the sponsors might wonder why they are being invoiced so much for so little an audience.
It is a terrible thing for the world’s biggest and most popular racing series to race in front of empty grandstands. It is even worse to deliberately keep willing people from attending because they can’t afford to go, or under some pretence of ‘exclusivity’.
Anyway, I’ve only ever been to two Grands Prix and neither were at Silverstone. If I’m paying £400 I might as well travel, see other countries, it is more easily justified that way rather than paying £400 to see an airfield outside Northampton.
And I say that as someone who quite likes Silverstone. I go there every year for the WEC and the odd other things and plan to do so for a long time to come.