Thursday Thoughts: Borrowing Ideas

This week’s Thursday Thoughts question comes from the intriguingly-named Turkey Machine:

What features or regulations from other racing series would benefit F1, and why?


Sounds like my kind of question! Generally-speaking F1 does a good job, yet there are areas from other series it can learn from.

Openness
F1 is notorious for its secrecy. On the one hand it has been an integral part of the game for many years. On the other, we are in a different era now and fans expect a certain degree of openness, and thankfully some F1 teams and drivers are responding, with Twitter accounts and roadshows and so forth. But what at a GP weekend? BMW had the Pitlane Park, and I think it was Indianapolis that pioneered the pitlane walkabout at an F1 race (it having being commonplace in US racing for years).

Other series are still far better at this than F1. I recognise this is semi-deliberate in order to retain F1’s percieved ‘superiority’ and ‘exclusivity’ compared to other series, yet I feel it can be more open while still remaining top of the pile. How?

Let’s have a pitlane walkabout at EVERY Grand Prix, and on EVERY DAY of that GP. There isn’t a packed race schedule at most events (exceptions I think being Albert Park and Silverstone) so time can be found. You can mandate that teams must leave their garage doors open and unobstructed during the walkabout – because as we already know from past walkabouts, some teams put up screens. Some time before an ALMS race starts they line the cars up on the pit straight and allow the fans to walk up and down the straight, taking photos and meeting team personnel and drivers. I’m not necessarily suggesting going that far, but it could be an option.

Then let’s bring in mandatory driver signing sessions in an area outside Bernie’s security wall, with a fine for those who don’t show. This seems to go down very well in IndyCar and NASCAR. I’ve read reports of murmurings from some drivers that ‘extras like this aren’t part of their job’. If any drivers still feel this way, they need to have their attitude adjusting. They are paid millions in order to show their teams and sponsors off to the paying fans, they should give an hour of their time on a Sunday morning to meet them and let the fans get to know them. I argue that if a fan gets to meet their favourite driver they are more likely to associate themselves with that driver’s sponsor/s, whereas if the driver brushes them off that fan may decide to lessen their support or even drop it completely.

Media
HD TV needs to come in and it needs to happen immediately, from Bahrain onwards. No more testing the systems or whatever they are doing. We’ve been promised it every year for the last three or four and the excuses are wearing thin. IndyCar, NASCAR and even World Touring Car are in HD. Admittedly the other series that have gone HD have close relationships with broadcast partners, and F1’s coverage is produced in-house by an subsidiary of FOM – yet surely FOM makes enough revenues to be able to make this investment. I know, because they’ve blogged and tweeted about it, that the broadcasters are pushing hard to have an HD feed released to them – they can’t show what isn’t there. HD channels are currently ‘upscaling’ the standard feed.

The F1.com website needs improving. It is getting there, yet other series sites have tons of photos and videos available, either free or paid-for. Live timing is reasonably good though there’s room to include more information as some other series do.

Consistency of Rulings
Okay, I know you’d be hard-pressed to find a series anywhere that has consistent decision-making when it comes to things like penalties for blocking or running someone off-track. Wishful thinking. It would be nice if they could keep the decisions consistent, whatever those decisions are.

Finally, I’d make the numbers on the cars bigger. Maybe take up the whole rear-wing endplate like in IndyCar. Have you tried identifying drivers by looking at helmets? It’s not always easy.

TM went on to expand to a further question, let’s see if we can answer that as well:

If you can’t think of any that way, what about vice-versa, i.e. what’s F1 got that would benefit other borefests (sorry, motor racing series) around the world?

Certainly with IndyCar and NASCAR I’d bring in the yellow flag rules – don’t throw a Safety Car out there just because a car slowed down for 10 or 20 seconds and cleared the track immediately. I can see why you would do this on ovals where the speeds are so high and laptimes are 25 seconds – on road courses you definitely shouldn’t be going to a full-course yellow unless there’s a car in a dangerous position. It seems both IRL and NASCAR apply their rules to both types of track rather than making adjustments for each, which is a mistake. On a road course you usually have a bit more time and a bit more leeway to let the incident develop and see if it clears itself.

I wouldn’t necessarily take F1’s safety car procedure though, F1 has never really got the hang of when to deploy the car, or run the wave-by.

The producers of the TV feed for most series could probably learn how to cover a race, certainly a road course race, from the FOM crew. The way F1 races are shot is generally very good these days, this has been one of the biggest improvements F1 has made over the last ten years I think and that’s all down to bringing it in-house, not relying on ‘host broadcasters’ as we used to.

Great question. There’s bound to be plenty of other suggestions, feel free to add them either here or in a blog post of your own.

Report: 2010 Autosport International

Autosport International
Autosport International

This weekend I went to the Autosport International show at the NEC in Birmingham. This is the ‘Racing Car Show’ put on by Haymarket, the people behind Autosport, and features two trade days followed by two public days. I went on Saturday which was the first of the public days.

First of all I should say I last attended the show in 2004, and before that in 2002. I purposely hadn’t returned for some time because even visiting two years apart, it seemed there was nothing new the second visit. A group from the VivaF1 website and a few commenters from Sidepodcast mentioned they were going, I was already going to the nearby karting event, and I was interested in how the show had changed since 2004 so I decided to go back – not to mention the ideal opportunity to meet some more bloggers and racing fans!

This entry is quite long so please click the ‘More’ button to read on..

Continue reading “Report: 2010 Autosport International”

Heading to the Autosport Show

Autosport International

Tomorrow, Saturday 15th January, I will be attending Autosport International, ‘The Racing Car Show’ for the 3rd time.

I attended previously in 2001 and 2004 and as you can see from the albums I’ve linked, the lighting at the NEC is diabolical. I shall try my best and I won’t be relying on a disposable camera this time.

The attractions such as they are, include the ‘live arena’, the interviews on the Autosport stage, the F1 Racing grid and a lot of trade stands featuring displays of racing cars. The live arena can be fun, it isn’t fantastic but it is an entertaining way to spend an hour. The F1 Racing grid is a collection of recent cars roped off, with the ropes getting in the way of good photos. Hopefully I’ll be able to time it right to hear someone interesting on the main stage, it can be a bit hit and miss.

You may wonder why I’m going if I know what to expect. Well, I want to see what’s changed in the six years since my last visit. My hunch is ‘not much’, though I’d like to see for myself. I’m also going with a group, as I’m meeting the guys and girls of VivaF1 (formerly Pitlane Fanatic), most of them for the first time. It’ll be interesting to see how that changes the experience, if at all.

To perfectly honest though, I had agreed to go to the Bloggers and Friends karting event before I decided whether or not to go to Autosport, because I wanted to support it. Eventually I decided why not, I’m in the area anyway. I’m looking forward to the karting as much as the Autosport show!

It is going to be a long day, I will do my best to take photos and if there is a mobile signal I’ll be tweeting too, and shall report back on Sunday..

EDIT – In the meantime you should check out the newly-relaunched The Feeder Series for Jon’s excellent recordings of discussions with various people at the show on the trade days. Part 1 and Part 2.

Thursday Thoughts: The Future of F1 Content

Thursday Thoughts visits different blogs and is hosted here this week, so it is my turn to ask the question. Here is my response.

– What innovations would you like to see in F1 content delivery?

I think most of us by now are aware how far F1 lags behind other motorsports, even other sports entirely when it comes to delivering their product to the end user, the customer, the fan. It is quite frustrating to be told repeatedly how F1 teams use the most advanced technology to create these fantastically fast cars and yet the rights-holders are in some cases years behind the game in introducing the technology needed to provide real insight to the fan.

The rights-holders to Formula 1 are the collection of companies owned by CVC and controlled on their behalf by Bernie Ecclestone, I am not sure which company controls which element but I think FOA runs the races or at least the bits the FIA don’t run, and FOM handles the TV and online offering. For the sake of argument I’ll use FOM.

FOM seems insistent on relying on traditional avenues to get their message across, whether it be TV, magazines or newspapers. They seemingly reluctantly got themselves involved with the web business with www.formula1.com but they only did so in 2002 or thereabouts. Given the web recently celebrated 25 years of existence and most forward-thinking companies have been on it in some for or another since the mid-90s it was a curious oversight.

Why is it that F1 keeps talking about “embracing the internet” as if it’s 1994 and it’s a clever idea? Perhaps get on with it?

Ed Straw, F1 Editor of Autosport, via Twitter yesterday

Two major gaffes have appeared on Formula1.com. There may have been more.

One was the SMS text service. This was a great idea in principle: sign up to the service and you would receive a text message after every session informing you of the fastest drivers, and the points positions after races. The problem was they introduced it with the pricing structure of a decade earlier and the world had moved on, at least in the more developed mobile phone markets.
While I forget the specifics, the prices would have looked reasonable in 1997 when the mobile market was enjoying rapid growth and a plethora of new applications but in 2007 they looked utterly ridiculous and far too high. I would like to see this adjusted so that the more casual fan who isn’t able to watch all the sessions or even all the races can receive updates at reasonable rates. My Dad gets a text message whenever his football team scores a goal. It can’t be that hard.

The other was the web shop, again a good idea in principle – yet the original version was stocked with the wrong goods. Like so much in F1 it was pitched towards the premium customer, the more affluent fan who wants something special. Only in F1 could you buy an official carbon-fibre mouse mat, replete with F1 logo, for £200. Which is fine – I actually like the fact these items are there because I appreciate it helps position the brand of F1 – they just forgot to include things mere mortals could afford, a position they have gone some way to correcting in 2009.

Another aspect website is the live timing. When it works it is very informative, unfortunately it has a lot of glitches. It has been used ever since the site went live and is probably due a rethink. It could be bigger and contain more information. F1 is full of data, let’s make use of it. Again, this year they’ve gone some way to making the info they offer open to more fans by creating the iPhone app which I’ve heard is tremendously useful, if pricey (there seems to be a theme here).

While I’m on the subject of timing, the TV coverage desperately needs to cut back on the “1-stop” graphic and tell us how far apart the cars are! Of course if they borrowed from DTM they could just mark a little ‘1’ on the vertical position graphic that appears to the left of screen from time to time. If I don’t have an iPhone or can’t get near a computer to access live timing, I shouldn’t be deprived of the basic car-to-car gaps, these should be available to all on the main feed and if I want the extra info like sector times then that’s when I should look it up elsewhere. With any luck this data will be rolled out to further mobile platforms in future.

I must admit, other than the iPhone timing app I don’t know what else is offered officially for mobile devices because I don’t own a modern smartphone – but soon I and most others will do, I suspect I am already in the minority among mobile-owners.

I see no reason why FOM cannot offer an app offering short video clips to mobile devices, for a small fee. I see no reason why they cannot offer those same videos on their website, although I think most of us expect web video to be free unless it is of some length. On the website I would therefore offer short, free videos to anyone who visits. I would also offer a premium subscription (‘premium’ in name only, priced at a level we can afford!) where you can watch entire races, let’s say until Jan 1st. They could expand that to show classic races and send FOM TV to each test session to provide us with reports from winter testing.

FOM claim they don’t offer these because the commentary and ownership is specific to particular broadcasters, yet the broadcasters claim they can’t provide online coverage because the video is owned by FOM. The only notable exception seems to be the BBC’s iPlayer (an excellent service) and the FP sessions trialled last year by ITV. At the end of every session aired on the BBC there is a particularly large copyright notice stating that the production is copyright of FOM. If FOM owns the video,can they not put it online, even a version with no commentary? Even better, work with each broadcaster to offer the same footage with different reactions. It would fascinating in the week after a race incident to go to Formula1.com and compare the reactions of crews from BBC, SPEED, Globo, RAI, RTL, etc, etc. They could make a montage and sell it for money.

They also need to bring in High-Def coverage to those who will take it and offer that as a quality option for the downloads. There are HD channels in more and more countries and even the little devices support it now. They’ve been using HD cameras for a year or so now but they still won’t release a true HD feed for broadcast or sale, which is crazy, why invest in the technology if you aren’t going to use it?
This is the most technologically advanced sport in the world and it is still in fuzzy-vision. NASCAR has 36 races per year and most, if not all of them, are available in HD in the US (and sometimes in the UK). It doesn’t matter if you don’t have an HD TV or monitor, you still notice a difference. I think Abu Dhabi was in HD and it looked fantastic on my SD TV on the SD digital broadcast.

Conclusion: FOM are applying 20th Century solutions to 21st Century fans. They need to change. Fast.

There are signs that they are changing slowly. The iPhone app. The F1 2009 Wii and PSP games, and the 2010 PC, Xbox and PS3 games. These should be released annually in the way that the FIFA, Madden and other licensed games are, there is a demand for it.

Perhaps they are starting to wake up?

**
You can read the Thursday Thoughts of my fellow bloggers by following the links in the Question post!