Category: broadcasting

UK F1 TV Coverage in 2012

There had been murmurs in recent weeks and months of potential changes to F1’s UK TV rights, as everyone knows the BBC is trying to save money and it paid a heck of a lot for the Formula 1 rights, but with the need to cut back across the board nobody really knew if they’d stick to the contract. The names of Channel 4 and Five were mooted as taking over, and I think many fans expected a wholesale switch to one of those channels.

Last weekend it was revealed to be Sky Sports and that it would be a partnership agreement, not a complete switch. Sky will air all 20 races on their dedicated sports channels with additional pre- and post-race coverage on Sky Sports News. The BBC will continue to cover 10 races live and in full, including the British GP, Monaco GP and the final race of the season which next year is scheduled to be the Brazilian GP. Highlights of the other 10 races will be aired later that day.

For the benefit of those outside the UK, you pay a monthly fee for the Sky package and then a premium for Sky Sports. Sky Sports News comes as part of the main package not the premium package. Sky Sports is also available as an add-on with a variety of other competing services such as cable. BBC channels are free to all*.

* the term ‘free-to-air’ does not include the TV License because that is non-optional, everybody has to pay it so it is usually ignored in any comparison.

Reaction

Whilst this sort of sharing arrangement is common over in the US, although maybe without airing on two channels at once, this is a Big Deal for UK rights. Formula 1 TV coverage in this country has always been free-to-air for as long as races have been available on TV –  since the 1970s in highlights form with sporadic live races, and every race of the season covered live since the early/mid 1990s.

Quite a lot of discussion has occurred online in the last week or so, with a great many opinion pieces from insiders and fans alike putting forth their arguments for and against the deal.

For me it isn’t the death knell of the sport in the UK, but that is very much contingent on the BBC honouring their promise to produce an ‘extended’ highlights show or even air the entire race on a tape delay. If it is a heavily edited version the interest will wane and audience figures will drop off. The reason for that is I think only the die hard fans will take the option to watch live on Sky, and there aren’t as many of those fans as some like to suggest.

There are an awful lot more of what most of us more diehard fans call ‘casual fans’, especially so in Britain over the last 3 or 4 years as a result of the championship wins from Lewis Hamilton and Jenson Button, hence the record viewing figures seen this year. They might not all be buying Sky especially to watch F1, and unlike football I don’t think they’ll all pile down the pub to watch it. If they have Sky Sports already they may well continue to tune in, I really hope so.

With a lot of sponsorship dependent on viewing figures and the UK representing a major market for F1 sponsors, the real question is whether a casual fan without Sky will be happy to wait for the BBC highlights show. The argument goes that they are happy to wait until 10:35pm for Match Of The Day, a highlights show covering all the Premier League action that day. Indeed many make it a weekly ritual. I don’t doubt that a similar F1 show would attract decent viewers. They might not be the nuts who want to have every F1 session live on TV with an hour of pre- and post- analysis, those who are surprisingly vocal about it on the internet, but they are interested enough in F1 to watch an hour or so about the day’s race.

Some have argued we may actually see an uplift in viewing figures as the diehard fans will stump up to watch the race live, then the less diehard fans are able to come to the race coverage at a potentially more favourable time which doesn’t take up a whole afternoon and give the highlights some decent ratings.

I don’t know if that is how it will play out but it definitely just as plausible as live ratings falling off a cliff and highlights being ignored as some others have suggested. We won’t know the answers to that until we see the broadcast time of the show, and how much is included and how much is edited out.

Winners And Losers

The teams themselves and FOM/FOWC (‘Bernie’s lot’) will making extra money so the pressure to nail the BBC at the next renewal will be off, hopefully meaning the BBC will be able to keep their rights for a few years longer than they would’ve done.

There are three sets of fans :-

– For the dedicated fan with spending money, who either already has Sky Sports or is willing to get it, they’ve got a win-win situation because for the first time in years they’ll be able to choose between two live broadcast teams for half of the races. How many countries can say that? Luxury!

– For the casual fan I am sure they can wait for the highlights show and wouldn’t complain a lot because of it, many might even prefer it.

– For me the only true losers are those dedicated fans who can’t afford to take Sky Sports. Sadly I am one of those fans. I’m sure we’ll be climbing the walls staying off the internet and away from news reports, waiting for the highlights show. Web feeds are usually awful and they can suddenly get shut down midrace, I struggle enough with IndyCar, imagine the demand there will be for F1. Luckily I do know people who have Sky Sports so rather than struggle away with a 4 inch buffering web feed I’ll go there and watch 50 inch HD. But I can’t do that forever. I think one day I’m just going to have to make savings elsewhere and stump up for Sky. That may come at the expense of attending races, including Grands Prix.

Sky

I have nothing against Sky in all of this, despite their poor quality news channel and the poor reputation of some of their owners, they do produce very good coverage of other sports. I watched the cricket coverage of England vs India last weekend and it was of a very high quality. Everybody on the panel, including the presenter, was a former international-level cricket player, yet none floundered on TV as so many do.

I’ve also seen football games which are well presented and produced, as well as golf and more. They do a lot of American-style wooshy sounds and boistorous intro music and over-hyping which is all probably a little unnecessary, this is countered with a knowledgeable staff of presenters and analysts and as many on-screen stats as you can imagine. I genuinely would love to see what they could do with F1 coverage, it could be transformed.

There are those who decry Sky Sports based on their IndyCar coverage, which is frankly awful, a few talking heads sitting in a little studio in London trying to fill time whilst their host feed is on yet another ad break. (If anything this is a good sign as it means Sky themselves won’t take too many breaks.) I hope they don’t approach F1 in the same way because it is interminably boring. I don’t have a problem with a studio, just put it at the track in the same way the football and cricket studios are at the grounds. That way the on-air talent can speak to the relevant people before the race and get a better sense of the event. I don’t think they will just plonk them in London and make them work from a feed. I think they are more sensible than that.

As an aside, perhaps they could cross-sell IndyCar to F1 fans to bump up viewership of that series, this could actually be a really good thing for IndyCar viewership figures in this country, which are currently tiny. What good timing with a brand new car being launched for IndyCar next year. Sky might even start sending people to the States to cover IndyCar more effectively rather than simply taking a feed, even just a reporter..? I’m dreaming. I’m hoping.

Conclusion

The main problem here is one of cost. I think people who can’t afford Sky, including me, are going to have to revise their expectations. In any case, with a record 20 races next year surely nobody can expect to watch all of them live complete with an hour of talking before and an hour of talking after. Where would you find the time? Highlights, even extended highlights, could be a blessing. Mind you, I’m holding out for a tape delay.

Advertisement

A Web of Confusion

A hot topic at the moment is the issue of web streaming of motor racing series, specifically concerning IndyCar and the American Le Mans Series as they diverge in their approach to online coverage.

ALMS

The ALMS announced that it was ditching live TV coverage for this season with their races being streamed live via various ESPN websites worldwide and at www.americanlemans.com for areas with no ESPN service, like here in the UK. That’ll be followed up by highlights packages on ABC or ESPN2 usually the following day. I think most ALMS races will again air tape delayed on MotorsTV in Europe.

This received a mixed reaction from the fans. A section of fans though this was a great idea because a large number of people have access to the web with a fairly decent connection nowadays, and growing numbers of the population both in the US and elsewhere are turning to watching TV – live or via timeshifting – via the internet perfectly legally online. Offering official web streaming is a fantastic idea and is essential today, I think everyone is agreed a service like this is a good idea.

The problem here, which angered a great many fans, is that this expanded web coverage comes at the expense of live TV. Removing coverage from TV is suicide because whilst online coverage may be growing fast, it isn’t fully mature and doesn’t attract the numbers of TV. Furthermore, not everybody does have reliable fast internet connections yet. Live TV coverage is essential for retaining eyeballs on the series. The other issue here is that their chosen partner within the US, ESPN3.com, is not available on all ISPs. It seems they want partnership agreements with ISPs to allow content to be streamed through them. Crazy. This does not help the sponsors in any way at all. Read here of the trouble one of the competing teams at Sebring is having trying to get race coverage in their hospitality trailer and their pit area (with thanks to Dex of RLM for the retweet earlier bringing it to my attention).

The best solution is for coverage live on TV and live online, people can watch using whichever method suits them. I suspect even with TV highlights the ALMS will be negatively affected. Just look at Indy Lights when it fell to a tape delay in 2010 – a mass loss of sponsors, and consequently a significant drop in the entry list. Okay so Lights is a junior series and ALMS is the top sportscar series in North America, but the point I think still stands.

A separate issue is the dropping of Radio Le Mans which to me is unthinkable. Thankfully Hindy and Shaw will be doing the commentary for ESPN3.com and AmericanLeMans.com, but it won’t be the full service we’re used to. Admittedly I can’t watch many ALMS races live due to the timing of the races but Sebring and Petit I always try to follow, for those I like to turn down the stream volume (yes I had to watch an illicit stream for pictures) and listen to RLM because their information and commentary are almost always superior.

In many respects the new deal is exactly what I asked for in the past and I am very happy with the web side of it. Official web video coverage with commentary from Hindy and Shaw? Yes, please! No more illicit feed, no more trying to get it and RLM synced up. Frankly it suits me very well indeed, as someone outside the US I’m not complaining about the web coverage at all. The problems here are the removal of the TV coverage and the restricting of the web feed to certain users.

IndyCar

The dust was settling on all of this when IndyCar casually mentioned as an aside at the bottom of a press release about something completely different, that they’d be dropping their existing free web stream for 2011. This time there wasn’t a single fan in favour – everybody was against the loss. The TV deal for IndyCar within the US involves a channel you have to pay extra to receive, apart from five races on ABC which are available to all. This means more people had been reliant on the web stream than with ALMS up until now.

Now, anyone who tried to watch IndyCar online over the past few years knows just how unreliable their service actually was and how bad the product was. I’ve complained about it a lot. It buffered, stuttered, froze and sometimes just gave up working at all. It did get better in 2010, a more reliable useable service. The focus then shifted to the actual coverage, which took the IMS Radio Network and overlaid the audio over some apparently random camera shots unconnected to what IMSRN were discussing. They weren’t even TV pictures – they seemed to be set-up shots as the camera got into position ready for the director to go to them. So many times we looked at an empty track or a pointless helicopter shot where the cars were too small to see anything.

All this and yet… it was still better than nothing. I and others always said it was better than nothing. Now we have nothing. The chances of watching any live IndyCar this year seem remote. I will try to catch a Justin.tv stream or others elsewhere, but if they get shut down, that’s it. In the UK, coverage is provided by Sky Sports 3 which is an expensive channel to obtain if like me you don’t already have Sky installed. You can only use Sky’s web streaming service if you are already a subscriber to their TV service. That option is out of the window for many of us.

This was a decision from Comcast/NBC who own the Versus network which hosts IndyCar in the US. What’s particularly sad is that IndyCar had already mentioned last season (via Twitter?) that for 2011 their service would be improved. There is evidence that’s actually the case because members of their free fan club ‘IndyCar Nation’ – which you had to join to watch streaming last year – received an email the other day announcing a new live timing and scoring system, a new live track map showing car positions, new pre and post-event videos and an integrated Twitter feed. It looks for all the world like the rug was pulled from under them.

GT1 WC and Superleague Formula

The FIA GT1 World Championship and Superleague Formula are two series which do web coverage very well. Both offer the exact same product as appears on the TV screen, as a free web feed. You get the same pictures, the same commentary, the same pit reports. A1GP used to do the same thing. I highly recommend trying out their services. What’s even better is something I’ve not seen since Champ Car did it a few years ago. The races are archived! I’ve not yet watched much of the 2010 FIA GT1 World Championship but I plan to go back through that archive and watch every race.

You might say these series are watched by far fewer people than either ALMS or IndyCar. You’d be right. That doesn’t mean the latter series can’t learn from them. If I had my way every series would have live TV, live web streaming, and past races available on their websites. That includes Formula 1 as well, which is currently hiding behind the excuse of ‘licensing agreements’ despite FOM holding copyright on every broadcast (check the post-race credits). For some series I’d pay a nominal, non-bank-breaking fee, too.

That way none of us would have to resort to illicit streams or torrent downloads – and I think even the streaming and torrenting communities would rejoice at that.

Further reading:

– Two posts from Allen at Grab Bag Sports, the first following the initial announcements and the second citing sports offering web coverage.

– Pressdog on the process behind the Comcast/NBC management decisions.

– Meesh captures the immediate reaction of most IndyCar fans who rely on streaming to watch the races live.

– Leigh has some interesting thoughts too.

Thursday Thoughts: Borrowing Ideas

This week’s Thursday Thoughts question comes from the intriguingly-named Turkey Machine:

What features or regulations from other racing series would benefit F1, and why?


Sounds like my kind of question! Generally-speaking F1 does a good job, yet there are areas from other series it can learn from.

Openness
F1 is notorious for its secrecy. On the one hand it has been an integral part of the game for many years. On the other, we are in a different era now and fans expect a certain degree of openness, and thankfully some F1 teams and drivers are responding, with Twitter accounts and roadshows and so forth. But what at a GP weekend? BMW had the Pitlane Park, and I think it was Indianapolis that pioneered the pitlane walkabout at an F1 race (it having being commonplace in US racing for years).

Other series are still far better at this than F1. I recognise this is semi-deliberate in order to retain F1’s percieved ‘superiority’ and ‘exclusivity’ compared to other series, yet I feel it can be more open while still remaining top of the pile. How?

Let’s have a pitlane walkabout at EVERY Grand Prix, and on EVERY DAY of that GP. There isn’t a packed race schedule at most events (exceptions I think being Albert Park and Silverstone) so time can be found. You can mandate that teams must leave their garage doors open and unobstructed during the walkabout – because as we already know from past walkabouts, some teams put up screens. Some time before an ALMS race starts they line the cars up on the pit straight and allow the fans to walk up and down the straight, taking photos and meeting team personnel and drivers. I’m not necessarily suggesting going that far, but it could be an option.

Then let’s bring in mandatory driver signing sessions in an area outside Bernie’s security wall, with a fine for those who don’t show. This seems to go down very well in IndyCar and NASCAR. I’ve read reports of murmurings from some drivers that ‘extras like this aren’t part of their job’. If any drivers still feel this way, they need to have their attitude adjusting. They are paid millions in order to show their teams and sponsors off to the paying fans, they should give an hour of their time on a Sunday morning to meet them and let the fans get to know them. I argue that if a fan gets to meet their favourite driver they are more likely to associate themselves with that driver’s sponsor/s, whereas if the driver brushes them off that fan may decide to lessen their support or even drop it completely.

Media
HD TV needs to come in and it needs to happen immediately, from Bahrain onwards. No more testing the systems or whatever they are doing. We’ve been promised it every year for the last three or four and the excuses are wearing thin. IndyCar, NASCAR and even World Touring Car are in HD. Admittedly the other series that have gone HD have close relationships with broadcast partners, and F1’s coverage is produced in-house by an subsidiary of FOM – yet surely FOM makes enough revenues to be able to make this investment. I know, because they’ve blogged and tweeted about it, that the broadcasters are pushing hard to have an HD feed released to them – they can’t show what isn’t there. HD channels are currently ‘upscaling’ the standard feed.

The F1.com website needs improving. It is getting there, yet other series sites have tons of photos and videos available, either free or paid-for. Live timing is reasonably good though there’s room to include more information as some other series do.

Consistency of Rulings
Okay, I know you’d be hard-pressed to find a series anywhere that has consistent decision-making when it comes to things like penalties for blocking or running someone off-track. Wishful thinking. It would be nice if they could keep the decisions consistent, whatever those decisions are.

Finally, I’d make the numbers on the cars bigger. Maybe take up the whole rear-wing endplate like in IndyCar. Have you tried identifying drivers by looking at helmets? It’s not always easy.

TM went on to expand to a further question, let’s see if we can answer that as well:

If you can’t think of any that way, what about vice-versa, i.e. what’s F1 got that would benefit other borefests (sorry, motor racing series) around the world?

Certainly with IndyCar and NASCAR I’d bring in the yellow flag rules – don’t throw a Safety Car out there just because a car slowed down for 10 or 20 seconds and cleared the track immediately. I can see why you would do this on ovals where the speeds are so high and laptimes are 25 seconds – on road courses you definitely shouldn’t be going to a full-course yellow unless there’s a car in a dangerous position. It seems both IRL and NASCAR apply their rules to both types of track rather than making adjustments for each, which is a mistake. On a road course you usually have a bit more time and a bit more leeway to let the incident develop and see if it clears itself.

I wouldn’t necessarily take F1’s safety car procedure though, F1 has never really got the hang of when to deploy the car, or run the wave-by.

The producers of the TV feed for most series could probably learn how to cover a race, certainly a road course race, from the FOM crew. The way F1 races are shot is generally very good these days, this has been one of the biggest improvements F1 has made over the last ten years I think and that’s all down to bringing it in-house, not relying on ‘host broadcasters’ as we used to.

Great question. There’s bound to be plenty of other suggestions, feel free to add them either here or in a blog post of your own.

Thursday Thoughts: The Future of F1 Content

Thursday Thoughts visits different blogs and is hosted here this week, so it is my turn to ask the question. Here is my response.

– What innovations would you like to see in F1 content delivery?

I think most of us by now are aware how far F1 lags behind other motorsports, even other sports entirely when it comes to delivering their product to the end user, the customer, the fan. It is quite frustrating to be told repeatedly how F1 teams use the most advanced technology to create these fantastically fast cars and yet the rights-holders are in some cases years behind the game in introducing the technology needed to provide real insight to the fan.

The rights-holders to Formula 1 are the collection of companies owned by CVC and controlled on their behalf by Bernie Ecclestone, I am not sure which company controls which element but I think FOA runs the races or at least the bits the FIA don’t run, and FOM handles the TV and online offering. For the sake of argument I’ll use FOM.

FOM seems insistent on relying on traditional avenues to get their message across, whether it be TV, magazines or newspapers. They seemingly reluctantly got themselves involved with the web business with www.formula1.com but they only did so in 2002 or thereabouts. Given the web recently celebrated 25 years of existence and most forward-thinking companies have been on it in some for or another since the mid-90s it was a curious oversight.

Why is it that F1 keeps talking about “embracing the internet” as if it’s 1994 and it’s a clever idea? Perhaps get on with it?

Ed Straw, F1 Editor of Autosport, via Twitter yesterday

Two major gaffes have appeared on Formula1.com. There may have been more.

One was the SMS text service. This was a great idea in principle: sign up to the service and you would receive a text message after every session informing you of the fastest drivers, and the points positions after races. The problem was they introduced it with the pricing structure of a decade earlier and the world had moved on, at least in the more developed mobile phone markets.
While I forget the specifics, the prices would have looked reasonable in 1997 when the mobile market was enjoying rapid growth and a plethora of new applications but in 2007 they looked utterly ridiculous and far too high. I would like to see this adjusted so that the more casual fan who isn’t able to watch all the sessions or even all the races can receive updates at reasonable rates. My Dad gets a text message whenever his football team scores a goal. It can’t be that hard.

The other was the web shop, again a good idea in principle – yet the original version was stocked with the wrong goods. Like so much in F1 it was pitched towards the premium customer, the more affluent fan who wants something special. Only in F1 could you buy an official carbon-fibre mouse mat, replete with F1 logo, for £200. Which is fine – I actually like the fact these items are there because I appreciate it helps position the brand of F1 – they just forgot to include things mere mortals could afford, a position they have gone some way to correcting in 2009.

Another aspect website is the live timing. When it works it is very informative, unfortunately it has a lot of glitches. It has been used ever since the site went live and is probably due a rethink. It could be bigger and contain more information. F1 is full of data, let’s make use of it. Again, this year they’ve gone some way to making the info they offer open to more fans by creating the iPhone app which I’ve heard is tremendously useful, if pricey (there seems to be a theme here).

While I’m on the subject of timing, the TV coverage desperately needs to cut back on the “1-stop” graphic and tell us how far apart the cars are! Of course if they borrowed from DTM they could just mark a little ‘1’ on the vertical position graphic that appears to the left of screen from time to time. If I don’t have an iPhone or can’t get near a computer to access live timing, I shouldn’t be deprived of the basic car-to-car gaps, these should be available to all on the main feed and if I want the extra info like sector times then that’s when I should look it up elsewhere. With any luck this data will be rolled out to further mobile platforms in future.

I must admit, other than the iPhone timing app I don’t know what else is offered officially for mobile devices because I don’t own a modern smartphone – but soon I and most others will do, I suspect I am already in the minority among mobile-owners.

I see no reason why FOM cannot offer an app offering short video clips to mobile devices, for a small fee. I see no reason why they cannot offer those same videos on their website, although I think most of us expect web video to be free unless it is of some length. On the website I would therefore offer short, free videos to anyone who visits. I would also offer a premium subscription (‘premium’ in name only, priced at a level we can afford!) where you can watch entire races, let’s say until Jan 1st. They could expand that to show classic races and send FOM TV to each test session to provide us with reports from winter testing.

FOM claim they don’t offer these because the commentary and ownership is specific to particular broadcasters, yet the broadcasters claim they can’t provide online coverage because the video is owned by FOM. The only notable exception seems to be the BBC’s iPlayer (an excellent service) and the FP sessions trialled last year by ITV. At the end of every session aired on the BBC there is a particularly large copyright notice stating that the production is copyright of FOM. If FOM owns the video,can they not put it online, even a version with no commentary? Even better, work with each broadcaster to offer the same footage with different reactions. It would fascinating in the week after a race incident to go to Formula1.com and compare the reactions of crews from BBC, SPEED, Globo, RAI, RTL, etc, etc. They could make a montage and sell it for money.

They also need to bring in High-Def coverage to those who will take it and offer that as a quality option for the downloads. There are HD channels in more and more countries and even the little devices support it now. They’ve been using HD cameras for a year or so now but they still won’t release a true HD feed for broadcast or sale, which is crazy, why invest in the technology if you aren’t going to use it?
This is the most technologically advanced sport in the world and it is still in fuzzy-vision. NASCAR has 36 races per year and most, if not all of them, are available in HD in the US (and sometimes in the UK). It doesn’t matter if you don’t have an HD TV or monitor, you still notice a difference. I think Abu Dhabi was in HD and it looked fantastic on my SD TV on the SD digital broadcast.

Conclusion: FOM are applying 20th Century solutions to 21st Century fans. They need to change. Fast.

There are signs that they are changing slowly. The iPhone app. The F1 2009 Wii and PSP games, and the 2010 PC, Xbox and PS3 games. These should be released annually in the way that the FIFA, Madden and other licensed games are, there is a demand for it.

Perhaps they are starting to wake up?

**
You can read the Thursday Thoughts of my fellow bloggers by following the links in the Question post!